Why Your Website Needs an SMTP Server and Managed DMARC Policy for Reliable Email Deliverability

If your website has a contact form, survey form, or eCommerce functionality, it likely generates emails to notify users or communicate with customers. But here’s the problem: if those emails aren’t properly authenticated, they may never reach their intended inboxes—or worse, they could be flagged as spam or phishing attempts.

At h2o Creative Group, we help businesses ensure their transactional emails are delivered by setting up a dedicated SMTP server—such as Amazon Simple Email Service (SES)—and managing their DMARC policy with regular reporting.

Why SMTP Matters for Transactional Emails
Many websites rely on default email settings, which use the web host’s server to send email. This is unreliable and increases the risk of:
✔ Emails going to spam instead of the inbox
✔ Emails failing to send due to hosting limitations
✔ Emails being blocked by major email providers

By using a dedicated SMTP service like Amazon SES, your website’s transactional emails (order confirmations, contact form submissions, account updates, etc.) will be:
✔ Authenticated and secure
✔ Delivered reliably to inboxes
✔ Sent from a trusted email domain

The Importance of a Managed DMARC Policy
Even with SMTP in place, email authentication is incomplete without a properly configured DMARC policy. DMARC helps prevent domain spoofing and ensures your emails are recognized as legitimate.

A managed DMARC policy with regular reporting helps businesses:
✔ Ensure all emails from their domain pass SPF & DKIM authentication
✔ Monitor unauthorized email activity and prevent spoofing
✔ Improve email deliverability and avoid being flagged as spam

Let h2o Secure Your Email Deliverability
We specialize in DMARC management and email security, helping businesses maintain a strong email reputation. Our services include:
✔ Setting up SMTP email solutions like Amazon SES
✔ Configuring SPF, DKIM, and DMARC authentication
✔ Providing monthly DMARC reports & analysis
✔ Ensuring compliance with evolving email security standards

If your website generates emails for customers, let’s make sure they actually get delivered. Contact h2o Creative Group today to secure your email communication!